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President
Kabbah Commissions Ultra-Modern Brewery
By Fatmatta Kamara
&
Kanji Daramy
The
President, Alhaji Dr. Ahmad Tejan Kabbah, has
officially commissioned an ultra-modern bottling
line at the Sierra Leone Brewery, at the factory's
industrial estate in Wellington, eastend of the
capital, Freetown. The bottling line is estimated
to cost some six million euros, the equivalent
of nineteen billion leones.
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President
Kabbah with Dr. Kadi Sesay,Minister of Trade
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A
cross-section of attendees at the ceremony
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The
Managing Director of the Sierra Leone Brewery,
Ivan Carroll, paid tribute to their overseas shareholders
- Heineken International, Guinness Overseas Ltd
and PZ for making the new bottling line available
to the company. He said the new bottling line
would improve the yearly production capacity from
one hundred and twenty thousand hectolitres to
two hundred and fifty thousand hectolitres. The
new bottling facility also has the capacity to
produce twenty five thousand bottles which is
equivalent to one thousand and forty cartons per
hour.
Mr
Thomas De Man of Heineken International said he
was very impressed with the positive development
in the country since his last visit, noting that
a lot of economic activities are going on. He
said the history of the Sierra Leone Brewery has
been somewhat chequered particularly during the
period from 1997 to 1999 that witnessed a lot
of chaos and uncertainty. He recalled that in
1997 the brewery had to close down after it had
suffered losses estimated at three hundred and
fifty thousand dollars. But with fortitude, he
said, it was reopened in 1998 after the restoration
of President Kabbah's government.
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President
Kabbah inspecting the new bottling line
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The
new bottling line
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However,
he said that the company suffered again and incurred
greater losses and destruction during the January
1999 invasion of Freetown by rebel elements, amounting
to three million US dollars. After that Mr. De
man said the Brewery made a clarion call to both
local and international shareholders for help.
Though the initial response was lukewarm, the
fresh hope for peace after the Lome Peace Accord
restored confidence among stakeholders and the
company was able to raise the badly needed funds
from shareholders. Furthermore, he said the government
granted the company the necessary duty free concessions
for the importation of plant and machinery destroyed
during the invasion, which facilitated its re-entry
into the market again in 2000.
Mr
De man pointed out that in addition to the six
million euro investment in the new bottling line,
they are going to embark on the development of
the human resource base of the company. "We
are committed to train, develop and expose the
people to the best and introduce tools and processes
that would afford them the opportunity to deliver
the organisation's goals, aspirations and ambition,
and also revamp the distribution network to ensure
products are available, accessible, acceptable
and affordable," the Heineken international
representative disclosed.
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President
Kabbah at the distribution section
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Mr.
Thomas A. De Man, Managing Director MMO
SSA
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Mr.
De Man told his audience that in response to a
suggestion put forward by President Kabbah they
have decided to develop a programme for the growing
of some of their required raw materials in the
country as a means of boosting the agriculture
sector. He assured the President that they were
committed to not only produce and market high
quality products but also to contribute toward
the development of the economy and the well-being
of Sierra Leoneans.
Minister
of Trade and Industry, Dr. Kadie Sesay, said the
Sierra Leone Brewery had shown its commitment
to this country by risking its capital of about
6 million euros by investing in this new bottling
line and had demonstrated its optimism about the
future prospects of Sierra Leone. With improved
peace and stability in the country and the positive
economic growth projections, the minister of trade
said, there has never been a better time than
now for the private sector to invest in the future
of this country.
Dr.
Sesay pointed out that the promotion and development
of the private sector is the engine of growth
and thus looked forward to more investments of
this nature. She said the Sierra Leone Brewery,
according to data provided, contributed seven
billion Leones to government's revenue in 2003
in the form of duties and other taxes and by the
end of this year they hope to make it 12 billion
Leones, pointing out that these are significant
contributions which demonstrate the ability of
the private sector to generate resources that
the Government could use for socio-economic spending.
She added that the aim of government is to have
another 100 companies like Sierra Leone Brewery
Limited contributing similar revenues to the government
treasury, and congratulated the Board and Management
of the company for their stewardship and wonderful
achievement.
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The
new bottling line
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Dr.
Kadi Sesay,Minister of Trade&Industry
making a statement
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President
Kabbah recalled that over forty years ago when
planners identified and mapped out suitable areas
in the Wellington vicinity for industrial development,
the Sierra Leone Brewery Limited was one of the
earliest industries that was established in the
area. "That was the birth of a testimony
of success after success in the brewing and marketing
of alcoholic and non-alcoholic beverages in this
country", the President recounted.
This
momentum, he added, was maintained throughout
the years up to 1997 and 1999 when this nation
was subjected to destruction of unimaginable proportions,
and Sierra Leone Brewery was no exception.
The
President who was, in the sixties as a civil servant,
part of discussions that led to the formation
of the West African Free Trade Area (WAFTA) that
is today the Mano River Union (MRU), said that
at the time a deliberate decision was taken to
locate industries in the respective member countries
that would serve the rest of the union. This kind
of synergistic pooling of resources, he said,
was aimed at accelerating development within the
sub-region. For instance, a brewery in Freetown,
an iron ore treatment facility in Monrovia and
a bauxite plant in Conakry, with one country producing
for the three was one of the visions of the free-trade
concept, the president elaborated.
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President
Kabbah with senior members of
Sierra Leone Brewery
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President
Kabbah making his speech
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However,
he said that this brilliant idea and others like
it never materialized largely because of conflict
and instability in the sub-region. But in light
of the present moves to reactivate the Mano River
Union, the President suggested to those responsible
for planning the development of this particular
industry to have in mind the possibility of future
expansion of this brewery to meet the original
dreams of producing for an expanding market.
He
described the commissioning ceremony as the fruit
of foresight, faith, commitment and strategic
planning to improve on the production facilities
of one of the foremost companies in this country
and expressed appreciation to the foreign shareholders-
Heineken International, Guinness Overseas Limited,
Paterson Zochonis - and local shareholders alike,
the management and staff of the Sierra Leone Brewery
Limited for a job well done within such a tight
time-frame, in the face of severe constraints.
He
was pleased to note that the support that was
provided by government facilitated in some way
the acquisition of this ultra-modern bottling
line, which would enormously enhance production
facilities and capabilities. This was a concrete
manifestation of government's avowed commitment
to create conducive conditions in which the private
sector would flourish, he said. Government, he
said, viewed the investment in this new bottling
line project, estimated at six million Euros,
as a welcome response by the shareholders of the
Brewery to the range of incentives that government
is providing for investors.
The
investment, he said, also represents an eloquent
expression of confidence in the investment climate
in Sierra Leone and expressed the hope that this
would attract other investors (particularly overseas
investors) to Sierra Leone.
President
Kabbah was also appreciative of the significance
of this development in terms of the job opportunities
it offered and the improvement in the prospects
for the development of this country, and extended
best wishes to all the stakeholders of Sierra
Leone Brewery Limited for the continuous growth
of the business, thereby generating a-more-than
average return on their investment.
The
Brewery manager later took the President and entourage
on a conducted tour of the new bottling facility
-End-
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